OUR INITIATIVES

Helping Grow Your Business in Algoma

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BRANDING

Building a recognizable brand in the region, representing local agri-food and drink products and experiences.

MARKETING

Promoting Algoma’s agri-food and food businesses’ products and experiences.

COMMUNITY DEVELOPMENT

Developing partnerships with community supporters and organizations to grow our local economy and regional agri-food system.

MARKET DEVELOPMENT

Providing workshops and resources for the growth and development of businesses and the agri-food and food sectors in Algoma.

EVENT COORDINATION/MANAGEMENT

Facilitating local food and drink events in the region through coordination and management.

WHY BECOME A MEMBER

Membership Benefits

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ALGOMA'S LOCAL FOOD & DRINK PRINTED GUIDE

Your membership includes a listing in the printed Algoma's 2022 Local Food & Drink Guide; connecting locals and visitors with information on where they can taste, shop and experience local food and drink in the region.

The Guide will be distributed throughout Algoma at accommodations, tourist centres and member businesses (including restaurants, retailers, and farmers' markets). Targeted mailing of the Guide is done in Sault Ste. Marie/Algoma. Additional advertising space will be available for purchase.

WEBSITE BUSINESS PROFILE

An online business listing and profile that includes a description of your business, contact information, website, social media platforms and a listing on our local food map.

Promotion of your business through our quarterly local food and drink blog; highlighting members, recipes, events, experiences, and video blog content. In 2022, the website is promoted through Algoma Country’s 2022 Travel Guide.

SOCIAL MEDIA & NEWSLETTER MARKETING

Engagement in Buy Algoma, Buy Local social media marketing campaigns launched throughout the year, which will include three social media contests for each season (Summer, Fall and Winter). Member content is shared throughout the year through our social media channels and our e-newsletter with over 350 subscribers, that highlights members, local food and drink products and experiences.

BUY ALGOMA VIDEO BLOG

In 2022 we will continue to profile members through the Local Food and Drink Blog and through short social media videos that feature Skye Smith, our Buy Local Brand Ambassador. These videos focus on innovative Algoma chefs, restaurants and/or retailers that are committed to purchasing from Algoma producers.

RESOURCES AND WORKSHOPS

RAIN organizes various workshops on topics like digital media, marketing and eCommerce to grow your business. Qualified trainers will share their knowledge and tools for reaching and retaining customers.